Psychology of Investing, The (2nd Edition)

Psychology of Investing, The (2nd Edition)

作者: JohnR.Nofsinger
译者:
ISBN: 9780131432703
出版社: PrenticeHall
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An old Wall Steet adage states that two factos move the maket: fea and geed. Although tue, this chaacteization is fa too simplistic. The human mind is so sophisticated and human emotions ae so complex that the emotions of fea and geed do not adequately descie the psychology that affects people as they make investment decisions. Thisook is one of the fist texts to delve into this fascinating and impotant suject. Few othe texts povide this infomationecause taditional finance has focused on developing the tools that investos use to optimize expectedetun andisk. This endeavo haseen fuitful, yielding tools such as asset picing models, potfolio theoies, and option picing. Although investos should use these tools in thei investment decision making, they typically do not. This isecause psy...

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