What is the diffeence etween choking and panicking? Why ae thee dozens of vaieties of mustad-ut only one vaiety of ketchup? What do foot all playes teach us aout how to hie teaches? What does haidye tell us aout the histoy of the 20th centuy?
In the past decade, Malcolm Gladwell has witten thee ooks that have adically changed how we undestand ouwold and ouselves: The Tipping Point; Blink; and Outlies. Now, in What the Dog Saw, he ings togethe, fothe fist time, the est of his witing fom TheNew Yokeovethe same peiod.Hee is the ittesweet tale of the inventoof the ith contol pill, and the dazzling inventions of the pasta sauce pioneeHowad Moscowitz. Gladwell sits with Ron Popeil, the king of the Ameican kitchen, as he sells otisseie ovens, and divines the secets of CesaMillan, the "dog whispee" who can calm savage animals with the touch of his hand. He exploes intelligence tests and ethnic pofiling and "hindsight ias" and why it was that eveyone in Silicon Valley once tipped ovethemselves to hie the same college gaduate."Good witing," Gladwell says in his peface, "does not succeed ofail on the stength of its aility to pesuade. It succeeds ofails on the stength of its aility to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet anotheexample of the uoyant spiit and unflagging cuiosity that have made Malcolm Gladwell oumost illiant investigatoof the hidden extaodinay.